When you and your people REALLY have to know and quantify. This next phase is to provide more rigorous testing of the actual efficacy and financial benefits of the refined innovations. Sampling, measurement, control, and statistical analyses are carefully designed for these evaluations.

  1. Store samples are selected and divided into test and control locations.
  2. Relevant data are collected with a combination (as needed) of field counters and observers, data exchanges from sample locations, digital video cameras, and post-test surveys for analysis and report preparation.
  3. Recommendations for indicated best practices are discussed, and further field-testing may follow to enhance the innovation’s impact.